千禧一代职业教练探索目标定义方法

英文原文

Millennials are individuals who were born approximately between 1981 and 1996. Considerable research has been conducted to study and gain further insight into this particular generation. Despite what we know from human developmental and sociological viewpoints about this generation, other researchers are beginning to find overlaps between this generation and what is now referred to as “emerging adulthood.” Emerging adulthood is a newer developmental phase including individuals roughly between the ages 18-27. This is important to recognize because many Generation Z and millennials are comprised of this unique group of emerging adults. From a coaching viewpoint, this is significant because knowing this will give you further knowledge about how self-identified millennial and Generation Z clients view themselves, their perceptions about how they think they fit in the world, and how they believe they “should” think based on features identified within their particular generation. In other words, what you think about these two generations may be significantly different than how they describe themselves, although you and them may be interchangeably using the terms “millennial” and “Gen Z.” Here are three things you can do to better understand millennial and Generation Z clients: 1) Read Recognize the difference between how researchers describe millennials and how millennials, Gen Z and emerging adults describe themselves. These differences can help you gain a better understanding regarding the needs of who you work with. Gather information from studies, forms, questionnaires and reputable articles. Make sure what you read is credible and not based on assumptions. What you read is meant to give you information. Note what kinds of methods and previous strategies have been effective in facilitating growth among these groups. If possible, implement these methods into your coaching practice and keep track of how they produce both internal and external measures of growth. Pay attention to what benefits these are able to produce in your own practice. It is likely that what you read can spark the creation of your own creative methods for use with your clients. 2) Research Now that you’ve read what the experts have to say, try doing your own active research. Another effective way to gather information is to interact with as many of these millennial clients as possible. Go where the millennials are. You might be surprised how willing these groups are to interact with you and give you information about their lives and perspectives. Offer opportunities for them to describe their experiences without a set model. If you decide to conduct market research via online formats, it is a good practice to make sure you use methods grounded in qualitative research. Qualitative research methods offer you flexibility in understanding the exact thoughts, beliefs and feelings they experience because they are written based on these group’s own word choices. 3) Reflect Spend time reflecting on how your own thoughts and feelings may be influencing your clients and the way that they talk about themselves. It isn’t uncommon for coaches to unknowingly (and unintentionally) cause these generational groups to change the way that they want to talk about themselves. Think about ways your research may have limited you in viewing your clients as whole and unique individuals. Something I have noticed among coaches who have millennials clients is feeling like they have failed when they start believing that the research is 100% true for all within these groups. Although these groups may share some similar traits, most of what you find cannot be generalizable and should not be either. The research is meant to give you more context about what you have read and observed—not to be a universal truth that impairs your ability to see each of your individual clients as special and individually for who they are.

中文翻译

千禧一代是指大约在1981年至1996年之间出生的人。针对这一特定世代，已经进行了大量研究以深入了解他们。 尽管我们从人类发展和社会学角度对这个世代有所了解，但其他研究人员开始发现这个世代与现在被称为“新兴成年期”的阶段存在重叠。新兴成年期是一个较新的发展阶段，包括大约18至27岁的个体。认识到这一点很重要，因为许多Z世代和千禧一代都属于这个独特的新兴成年群体。 从教练的角度来看，这一点很重要，因为了解这一点会让你进一步了解自我认同为千禧一代和Z世代的客户如何看待自己、他们对自己如何适应世界的看法，以及他们基于自己特定世代特征认为自己“应该”如何思考。换句话说，你对这两个世代的看法可能与他们的自我描述有很大不同，尽管你和他们可能会交替使用“千禧一代”和“Z世代”这两个术语。 以下是你可以做的三件事，以更好地理解千禧一代和Z世代客户： 1) 阅读 认识到研究人员如何描述千禧一代与千禧一代、Z世代和新兴成年人如何描述自己之间的差异。这些差异可以帮助你更好地理解你所合作对象的需求。从研究、表格、问卷和可靠文章中收集信息。确保你阅读的内容是可信的，而不是基于假设。你阅读的目的是为了获取信息。 注意哪些方法和先前策略在促进这些群体成长方面是有效的。如果可能，将这些方法应用到你的教练实践中，并跟踪它们如何产生内部和外部的成长衡量标准。关注这些方法在你自己的实践中能够产生哪些益处。很可能你阅读的内容可以激发你创造自己的创新方法，用于与客户合作。 2) 研究 既然你已经阅读了专家的观点，尝试进行自己的主动研究。另一个收集信息的有效方法是尽可能多地与这些千禧一代客户互动。去千禧一代所在的地方。你可能会惊讶于这些群体多么愿意与你互动，并告诉你他们的生活和观点。 为他们提供机会，让他们在没有固定模式的情况下描述自己的经历。如果你决定通过在线形式进行市场研究，最好确保使用基于定性研究的方法。定性研究方法为你提供了灵活性，以理解他们经历的确切想法、信念和感受，因为这些方法是基于这些群体自己的措辞编写的。 3) 反思 花时间反思你自己的想法和感受可能如何影响你的客户以及他们谈论自己的方式。教练无意中（且非故意地）导致这些世代群体改变他们想要谈论自己的方式并不罕见。思考你的研究可能如何限制你将客户视为完整和独特的个体。我注意到，那些拥有千禧一代客户的教练中，有些人当他们开始相信研究对这些群体中的所有人都是100%真实时，会感到自己失败了。尽管这些群体可能有一些相似的特征，但你发现的大部分内容不能也不应该被普遍化。研究的目的是为你提供更多关于你阅读和观察到的内容的背景信息——而不是成为损害你将每个客户视为特殊和独特个体的能力的普遍真理。

文章概要

本文探讨了如何通过阅读、研究和反思三种方法来更好地理解和教练千禧一代及Z世代客户，特别关注在职业教练中探索目标定义的方法。文章强调了理解客户自我描述与外部研究差异的重要性，并提倡使用定性研究来深入了解客户的想法和感受，同时避免过度概括，以尊重每个客户的独特性。

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